Throughout the years and several sports, I have shunned the world-famous Nike for many other brands: Reebok, Adidas, New Balance, Saucony, and most recently, Asics. However, I now embrace the Nike brand and will use them as a motivational tool: according to Wikipedia,
"In Greek mythology, Nike was a goddess who personified triumph throughout the ages of the ancient Greek culture. ... Nike is seen with wings in most statues and paintings. ... Nike is the goddess of strength, speed, and victory."
The wings description makes me wonder; is that what the swoosh is supposed to represent, in an abstract way? Regardless, I hope that these new shoes will help push the boundaries of my strength, increase my speed, and achieve personal victory (not dying mid-race, or shortly thereafter). As long as I'm not on the bench for days after each run, I'm fine with that too.